AI sentiment analysis is upending the political landscape like a drunken squirrel at a town hall meeting, according to Daniel Reitberg. Like digital detectives searching for the truth—or at least a good meme—campaign staff are now using AI to snoop on voter sentiment by searching social media, news stories, and online forums. Campaigns can adjust their messaging, address issues directly, and adjust to the shifting priorities of voters by monitoring public opinion. According to Reitberg, artificial intelligence (AI) will become the political equivalent of a Swiss Army knife, allowing candidates to read the mood of their supporters like a DJ at a dance party, albeit with less dubious dance routines.