Daniel Reitberg explores the retail industry, where sentiment analysis driven by AI is the new magic bullet for figuring out what customers truly desire. Who knew that reading the mood of a room full of buyers might reveal preferences? Retailers may put on their detective hats and comb through social media buzz, customer reviews, and product reviews to find the hottest things, identify areas that need some TLC, and learn how their brand is seen in the wild. For brands, sentiment analysis is akin to a crystal ball, providing insights about how to improve marketing tactics and product lines. It’s the magic wand that adds a little extra happiness to client loyalty and satisfaction!